New shopping experience
Test and experiment the very latest innovations for the usages of tomorrow’s commerce!
Come and test and experiment unique innovations for the commerce of the future featured as part of this new 2017 edition! Selected by PICOM and developed in collaboration with retail brands, technological SMEs and research institutes, these proofs of concept will be sure to surprise you, in particular with respect to the innovative trends and uses in frictionless shopping!
The mission of PICOM: Build the commerce of the future.
As a ‘competitiveness hub’ PICOM has created a new ecosystem dedicated to commerce within which businesses (major retail chains and tech companies) and higher education and research establishments collaborate to promote innovation through usages in order to anticipate and build the commerce of the future. More than 100 companies are now partners of the hub, one third are technological companies, as well as 15 research laboratories representing several hundreds of researchers essentially specialised in ICT.